Brand

In my second semester of design, I created the first branding package for lumen artistry. As my first brand style guide this project was an opportunity to apply my design knowledge to a real-world visual identity. This style guide served as a foundational tool to ensure visual consistency across all brand materials. The guide includes essential brand elements such as logo usage, color palette, and typography guidelines. My process began with contemplation of my brand identity and audience. I made sure every section was clear and accessible. Creating this guide sharpened my skills in design systems, layout organization, and visual communication. It also taught me the importance of consistency in building a recognizable and professional brand.